Reviving 'Freezing' Cold Leads: How AI Sales Agent ‘Karen’ Helped UK Eco Energy Solutions Reclaim 3 Year Old Opportunities
The Challenge
UK Eco Energy Solutions, a leader in sustainable energy solutions, had a major challenge: many of their leads, some up to three years old, had gone cold.
While their sales team was adept at handling fresh prospects, the older leads remained untouched, representing untapped potential.
UK Eco Energy Solutions needed a way to revive these ‘freezing cold’ leads and transform them into active opportunities, all without overloading their busy sales team.
The Solution
We introduced Karen, our AI Sales Agent. Karen was designed to re-engage these long-dormant leads, qualify their interest, and ultimately guide them towards a conversation with a UK Eco Energy Solutions sales expert all through the power of SMS.
The Process
Custom Training & Brand Alignment
Karen’s messaging was carefully tailored to reflect the approachable, eco-conscious tone of UK Eco Energy Solutions. She was trained to communicate as if she were part of the company’s own team, ensuring that every interaction felt personal and aligned with the brand’s ethos.
Engaging Dormant Leads
Karen initiated the process by sending personalised text messages to leads that had been inactive for up to three years. Her approach was simple but effective: re-establish contact and determine whether the prospect was still interested in UK Eco Energy’s solutions.
Qualifying Responses
Once a prospect showed interest, Karen took them through a series of qualifying questions, making sure that only serious inquiries were escalated for further attention.
This ensured that the sales team would spend their time on leads most likely to convert.
Human-Like Conversations
Karen was built to handle conversations in a natural, flowing manner, much like a human sales representative would. She guided prospects through the process of booking a meeting while responding to their queries and addressing any concerns along the way.
Effortless Appointment Scheduling
Once a lead was ready, Karen checked the availability of the sales team and offered the prospect multiple appointment options. After confirmation, she handled all follow-ups, ensuring that the prospect was well-informed and prepared for the meeting.
Maximizing Attendance
To ensure a high attendance rate, Karen sent out reminders via SMS and email—one 24 hours before the meeting and a final reminder an hour before. This method proved effective in ensuring that prospects showed up for their scheduled conversations.
The Results
Thanks to Karen’s proactive engagement, UK Eco Energy Solutions was able to revive leads that had been dormant for up to three years.
This process unlocked valuable opportunities from previously ‘dead’ leads, providing a significant return on their initial lead generation efforts without adding extra strain on the sales team.
Our mission is to help businesses drive long-term revenue growth through AI-powered sales automation, boosting conversions without the need for more leads or sales reps by integrating seamlessly into existing sales and marketing channels.